Launch a Thriving E-Commerce Business in A Week and other Wild Promises Salespeople Make.
Serious about starting an e-commerce business? Good. Serious is what it takes.
Here are three things we can promise you:
1. You will drink from the knowledge firehose
2. You will work your ass off
3. We never leave our wingman
Learn from former Amazon product experts, Shopify developers, and Google Analytics professionals. Work hard and smart to scale your business. On average, lower-middle-range e-commerce businesses generate over six figures in annual gross revenue. Business is a team effort and mutual support is paramount. Our program is designed to help you surpass $120,000 in gross revenue by the end of your first year. We work with you to get it launched and build a plan for your first year.
4 Day Jump Start Kickoff
It all starts with a 4 day expert led in-person training program. Think of it as an "E-commerce Owner Bootcamp".
Wish you could just be in a room with experts and learn exactly what you need to be successful? The E-commerce Launcher program was designed to accomplish that goal. Imagine completing four days of training and knowing exactly what you need to do to win.Ready to enroll?
30 Days of Expert Support
Training is great but what happens after?
Have you taken courses or attended programs but weren't able to get any post training support? E-commerce Launcher includes weekly office hours, access to experts to get your questions answered, and people in your corner who want to see you succeed. Picture getting the help you need, when you need it.Want to know more?
Step-by-Step Launch Checklist
"Nothing happens without a plan."
Having trouble writing a plan or executing on the plan you have? We have created a step-by-step launch checklist that will take you from zero to launched in 30 days. Imagine having a guide, created by experts that tells you exactly what you need to do.Ready to get started?
Custom 1st Year Roadmap
"You build it, you own it, it's yours."
Not sure what to do after the launch? We've created a roadmap template to guide you. Just fill it out, and you'll have a year-long plan for running your business. Picture having a custom playbook tailored to your needs.Ready to get going?
Why $120,000 in revenue my first year?
We believe in SMART goals. Specific, Measurable, Achievable, Relevant and Time-bound. We want program attendees to know up front what they are going after, how to measure progress, and that the clock is ticking. No one can guarantee success, but we can guarantee it won't happen without SMART goals.
Investing in Yourself
"It's the best investment you will ever make."
Are you getting the most out of the time you spend working for someone else's business? Owning and operating your own e-commerce business is an investment in yourself. You drive the outcomes, we just show you the way. Imagine taking charge of your financial destiny.Still have doubts?
Program Dates
Below is a list of program dates and locations. Limited seats are available. Early registration is encouraged.
| Location | Dates | Seats Left |
|---|---|---|
| Boise, Idaho | November 3-6, 2025 | 18 |
| Eagle, Idaho | December 8-11, 2025 | 23 |
| Spokane, WA | January 12-15, 2026 | 25 |
| Provo, UT | February 16-19, 2026 | 25 |
| Reno, NV | March16-19, 2026 | 25 |
| Albuquerque, NM | April 13-16, 2026 | 25 |
| Tucson, AZ | May 11–14, 2026 | 25 |
Program Curriculum
The 4-Day Jump Start Kickoff includes 16 sessions covering all the foundational information needed to own and operate your own e-commerce business. Each session lasts 60 to 90 minutes, and no prior knowledge or experience is required. The program is structured using a crawl, walk, run approach to ensure effective, progressive learning.
Day One
| Session | Description |
|---|---|
| 1. Market Research Fundamentals | Teaches participants how to identify target audiences, assess market demands, and gather data on trends, ensuring informed decisions that reduce business risks and align products with customer needs. |
| 2. Competitor Analysis | Guides aspiring owners in evaluating competitors' strengths, weaknesses, pricing, and strategies, helping them differentiate their business and find unique market opportunities. |
| 3. Product Selection and Sourcing | Covers criteria for choosing profitable products and reliable suppliers, including quality checks and negotiation tactics, to build a strong product lineup that meets market demands. |
| 4. Legal Due Diligence | Outlines essential legal requirements like business registration, trademarks, contracts, and compliance with e-commerce laws, preventing legal pitfalls and ensuring a solid operational foundation. |
Day Two
| Session | Description |
|---|---|
| 5. Business Planning Essentials | Describes how to create a comprehensive business plan, including goals, financial projections, and timelines, providing a roadmap for launching and growing the e-commerce venture sustainably. |
| 6. Financial Management Basics | Introduces budgeting, pricing strategies, cash flow management, and funding options, equipping participants with tools to maintain financial health and make profitable decisions. |
| 7. Branding and Customer Experience | Explores developing a brand identity, storytelling, and user-centric design, fostering customer loyalty and enhancing the overall shopping experience to drive repeat business. |
| 8. Supply Chain and Inventory Management | Explains efficient sourcing, storage, and inventory tracking methods, minimizing costs and stockouts while ensuring timely fulfillment to support smooth operations. |
Day Three
| Session | Description |
|---|---|
| 9. Marketing Foundations | Describes how to build core skills in content creation, email marketing, and audience engagement, laying the groundwork for attracting and converting customers effectively. |
| 10. Platform Selection | Compares e-commerce platforms like Shopify, WooCommerce, and BigCommerce, helping participants choose the right one based on scalability, features, and ease of use for their business needs. |
| 11. Building Your Store | Provides hands-on guidance on website setup, product listings, and user interface optimization, enabling a professional online presence that converts visitors into buyers. |
| 12. Integrations and Payments | Covers integrating tools for shipping, CRM (Customer Relationship Management), and secure payment gateways, streamlining operations and ensuring safe, convenient transactions for customers. |
Day Four
| Session | Description |
|---|---|
| 13. Customer Service and Support | Teaches strategies for handling inquiries, returns, and feedback, building trust and satisfaction to improve retention and positive reviews. |
| 14. Setting Up Analytics | Introduce tools like Google Analytics for tracking traffic, sales, and user behavior, empowering data-driven insights to optimize performance and identify growth areas. |
| 15. SEO and Organic Growth | Covers search engine optimization techniques and content strategies, driving free traffic and long-term visibility without relying solely on paid channels. |
| 16. Performance Review and Scaling | Discusses KPIs (Key Performance Indicators), A/B testing, and expansion strategies, allowing participants to evaluate progress and scale operations profitably while adapting to market changes. |
Program Application
Fill in the details below to apply.
Once we receive your application we will reach out for a brief application review session.
I still have questions
Below are listed the most frequently asked questions about the E-commerce Launcher program.
Who is sponsoring this program? - This program is sponsored by Red Grey Digital Commerce Solutions. Red Grey is a next-generation digital commerce solutions provider. They support the entire customer journey, from awareness to retention, and work with the most recognized e-commerce industry technologies and platforms.
Where did the program come from? - E-commerce Launcher is a program initially developed for Red Grey's managed digital commerce clients. It was so well received that we decided to offer it to the public. We made a few changes and adjusted the content for new, startup, or aspiring e-commerce owners.
Is there a cost? - Yes, it's very affordable, costing less than most college courses, and you will gain much more from it. The pricing is calculated at approximately 1.5% of your expected first-year annual revenue, with discounts available for early registration.
What's the process for signing up? - The first step is to apply. Once we receive your application, we will reach out. We want to ensure the program is a good fit for you and that you are a good fit for the program. Starting a business is a challenging endeavor, and we want to make sure you understand what it entails.
What happens once I'm accepted? - Once you have been accepted into the program and paid your tuition, you will receive a digital welcome kit. The kit will outline the timeline, expectations, location directions, and what to bring. On the Friday before the kickoff week, there is a virtual housekeeping session.
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